Roy, a seasoned entrepreneur, brand strategist, and business architect, has consistently delivered innovative solutions in the real estate and hospitality sectors. Among his achievements is the creation of Freehand Hotels, where he pioneered the concept and led the brand vision from ideation to execution. Currently, Roy heads Favorite Field, a brand strategy firm he founded, which provides specialized creative services for the built environment. He also utilizes his extensive experience as an investor and adviser to forward-thinking startups and technology companies in the hospitality realm, including industry leaders such as Sweetgreen, Parachute, WTHN, Ghia, Thrive Market, and Sir Kensington, among others.